Blacksheep Camp Kootenay River
Black Sheep Camp – Kootenay River is located along the Kootenay River in the Village of Canal Flats, British Columbia. The property features 48 RV sites, 37 boondocking sites, and 4 glamping tents, set within a pine-forest environment minutes from Columbia Lake.
Revenue:
71
Increase in revenue over the previous year
Keywords:
76
Increase in keywords ranking on page one of Google, from 13 to 89
Google Ads ROI:
478
Return on ad spend — every $1 invested generated $4.78 in tracked revenue
Google Reviews:
6
Increase in monthly 5-star reviews on Google from 5 to 11
The Challenge
Where They Were Before Campground Launch:
Before partnering with Campground Launch, Camp Kootenay River RV Park had a website that struggled to generate visibility or measurable results. Despite being a scenic property on the Kootenay River with great potential, the park was virtually invisible online — showing up on Google’s first page for only 13 keywords and seeing little movement in occupancy or revenue. Growth had slowed, and their marketing efforts lacked the structure to connect website traffic, reviews, and advertising into a single lead generation system.
The Process
What We Did:
In January 2025, Campground Launch designed and launched a new website from the ground up, built for performance, SEO, and conversions. We implemented a complete digital growth plan that included hundreds of business listings, a strategic backlink campaign to build domain authority, and a tightly managed Google Ads program optimized for measurable revenue tracking. By improving their online visibility, refining keyword targeting, and streamlining lead flow from ads to reservations, we positioned the park for steady and sustainable growth throughout the year.
Our Results
Impressive Growth Metrics
Within the first year on the Campground Launch System, Camp Kootenay River RV Park saw dramatic improvement across every metric. After being stuck at thirteen page-one Google keywords for more than a year, the park grew to eighty-nine in just nine months. Revenue in 2025 rose more than seventy percent compared to the previous year, driven by stronger online exposure and consistent lead generation. Camp Kootenay also achieved a 478% return on Google Ad spend through directly tracked bookings. Website performance also surged, surpassing 34,000 impressions and attracting more than 2,500 monthly visitors during the peak season.