Mid-Cities DFW RV Park
Mid Cities DFW RV Park is a 103-site community centrally located between Dallas and Fort Worth, attracting a balanced mix of short-term visitors and long-term residents year-round.
Revenue:
69
Increase from 31% to 100% occupancy in seven months
Keywords:
87
Increased keywords ranking on page 1 of Google from 4 to 91
Google Ads ROI:
329
Return on ad spend — every $1 invested generated $3.29 in tracked revenue
Google Reviews:
7
Increase in monthly 5-star reviews on Google from 3 to 10
The Challenge
Where They Were Before Campground Launch:
When Mid Cities DFW RV Park joined Campground Launch, occupancy had hovered around thirty percent for months despite working with a large national agency. They chose to move forward with us before their previous contract expired, determined to find a partner that could actually move the needle.
The Process
What We Did:
We built a high-performance website optimized with targeted keywords specific to the DFW market. Alongside this, we launched hundreds of business listings and executed a strategic backlink campaign to rapidly build domain authority. Our Google Ads campaign was designed for efficiency and tracked directly to reservations, allowing us to monitor results in real time.
Our Results
Impressive Growth Metrics
Before partnering with Campground Launch, Mid Cities DFW RV Park had spent months with a large national marketing company but remained stuck at roughly thirty percent occupancy. The park owners decided to take a chance on Campground Launch, and the results were immediate. Within seven months, the park went from struggling to completely full, allowing us to pause all paid ads while maintaining high occupancy through organic traffic alone. Keyword performance told the same story of transformation—after months with the previous agency, the park was showing up on page one of Google for only four keywords. Six months after joining Campground Launch, that number climbed to twenty seven, a 575% increase, and today it has reached 91 keywords on page one, a 2,171% improvement and continuing to climb. Leads from website visitors and ad calls have climbed 122%, and the lifetime return on ad spend now stands at 329%. Through our Google Review outreach process, average monthly reviews rose from 3 to 10. These consistent, high-quality reviews not only strengthened SEO visibility but also built trust with potential guests, helping convert more online visitors into paying customers.