River Oaks RV Park
Located about 20 minutes southeast of Des Moines, River Oaks RV Park spans 70 wooded acres and features full-hookup RV sites for both short-term visitors and long-term residents. The park combines the tranquility of a natural setting with convenient access to the metro area.
Occupancy:
+42
From 50% to 92% occupancy in 12 months
Keywords:
196
Increase in keywords ranking on page one of Google, from 12 to 208
Google Ads ROI:
230
Return on ad spend — every $1 invested generated $2.30 in tracked revenue
Park Value:
+67
Increase in park value in 12 months
The Challenge
Where They Were Before Campground Launch:
Before partnering with Campground Launch, River Oaks RV Park relied largely on organic word of mouth and repeat stays. With no strong digital presence or lead generation strategy, the park struggled to maintain consistent occupancy despite strong demand in the region. By increasing overall demand and driving a steady flow of new reservations, Campground Launch helped shift the park’s guest base toward both short-term and long-term visitors—turning what had been a persistent problem into an opportunity for renewal and growth.
The Process
What We Did:
River Oaks became the first park to launch on what would become the Campground Launch System. We built a fast, conversion-focused website designed specifically for RV park guests, implemented version one SEO foundation with hundreds of business listings and a fully managed Google Ads campaigns. Over time, we expanded the strategy to include proactive reputation management, Google Review calls, consistent Google Business Profile optimization, and real-time performance tracking through our analytics platform.
Our Results
Impressive Growth Metrics
In the first twelve months on the Campground Launch System, River Oaks increased revenue by 58 percent purely through greater online visibility and improved digital performance. Occupancy rose from 50 percent to 92 percent without adding a single site. During peak season, the park’s website consistently exceeds fifty thousand monthly impressions, and it now receives more than twenty new five-star Google reviews each month. One of the leading reservation platforms recognized River Oaks as its highest-performing park among more than 3,000 locations. What began as the first version of the Campground Launch System has since evolved into the proven foundation driving growth for over 125 parks across North America.